Pilar de la Horadada is the first town you find as you cross the Murcia / Alicante border and it has a population of 20,000.
Tourism and agriculture are the main source of income for the town, with large areas of land allocated for the cultivation of fruit and vegetables. Much of this produce is exported throughout the world. Pilar has 5km of sandy beaches and sheltered coves with excellent facilities, many of which have the acclaimed Blue Flag award. The most popular beaches here are Las Higuericas and Mil Palmeras which also offer water sports such as snorkelling and scuba diving, which benefit from the crystal clear waters.
The beaches, town and climate have attracted many Northern Europeans including a large number of Britons. The town itself has everything you would expect in a busy tourist resort: a range of accommodation to suit all budgets, plenty of bars and restaurants catering for all palettes and plenty of shops. There is even a cinema screening film in original language versions (V.O) so you catch a film in English.
The town has many small plazas and gardens where you can stop off, have a drink and watch the world go by. By night there is something for everyone, but it is busier down by the waterfront, where there are numerous music bars and restaurants with entertainment. Golfers won’t be disappointed either with a variety of courses nearby.