Playa La Roda is one of the most popular beaches in Altea. It is a continuation of the Cap Negret beach extending up to the fishing port and spans an area of 1.4 Km. It is a mixture of sand and pebbles lapped by very clean waters and possesses a Blue Flag award in recognition of its quality.
There is a promenade with a selection of shops, ice-cream stalls and small restaurants. Here there are two yacht and diving centres open all year round. Other facilities include access for the disabled, a bus station, red cross, lifeguards, parking, sports area, playground, toilets and showers, chiringuitos (beach bars) and restaurants.